Influencing Factors Of Farmers' Willingness To Participate In Agricultural "Super Docking" Infuzhou Empirical Research

2008,the Ministry of Commerce and the Ministry of agriculture in the country to carry out agricultural super docking pilot.As a new way of circulation,"agricultural super docking" can not only reduce the cost of the middle part of the circulation of agricultural products,but also enable farmers and consumers to obtain more practical benefits.Help to expand the sales of agricultural products in supermarkets,farmers,supermarkets and consumers to achieve a win-win situation.But in the agricultural super docking to promote the work,some deep-seated contradictions gradually appear,affecting the farmers and cooperatives to participate in agricultural super docking willingness and enthusiasm.This study focuses on the current situation of Fuzhou agricultural super docking,analyzes the influence factors of farmers' willingness to participate in the "agricultural super docking",and provides effective suggestions for the further implementation of "agricultural super docking".This study is divided into six parts.Part one: introduction.This paper introduces the research background,the purpose of the study,the definition of the concept,domestic and foreign research review,research content and the main research methods.The second part: the current situation,existing problems and reasons of Fuzhou agricultural super docking.The 200 agricultural growers in Fuzhou City,found that due to the quality of agricultural products do not affect the stability of both the strong influence of long-term cooperation,actively participate in the supermarket,both problems of defaults,and from the market information,negotiation ability,opportunism behavior the reason analysis of the three aspects.The third part: the statistical analysis of the farmers' willingness to participate in the "agricultural super docking" in Fuzhou.Survey sample shows that 80% of farmers to participate in agricultural super docking mode of production and marketing positive attitude,the response rate of 20% of farmers.On this basis,from the characteristics of farmers,family characteristics,planting characteristics,market characteristics,external environment and other aspects of descriptive statistical analysis.The fourth part: the empirical analysis of the influencing factors of farmers' willingness to participate in "agricultural super docking" in Fuzhou.By determining the explanatory variables and explanatory variables,the factors influencing the willingness to participate in the "agricultural super docking" model were established,and the Logistic regression analysis was carried out.The fifth part: the countermeasures and suggestions to improve the farmers' willingness to participate in the "agricultural super docking" in Fuzhou.According to theanalysis of regression analysis of the data,puts forward five countermeasures and suggestions to further promote the Fuzhou city "agriculture super docking" work: to improve the farmers of "agriculture super docking" cognition,strengthen the self construction of agricultural cooperatives,the government gradually increase of "agriculture super docking" support ? improve the system,increase farmers' income,strengthen the construction of agricultural cooperatives and so on.The sixth part: summary and prospect.The research content is summarized,the future will continue to clear the comparative analysis of different models of farmers' participation in the "agriculture super docking" behavior,analysis of farmers' behavior,compared to the same rural cooperatives in different analysis of farmers' willingness to participate in the different planting area compared to the same agricultural products will participate in the behavior of farmers.