Group-Bying Website Marketing Strategy

Group-buying website refers to gathering consumers to gather consumer demand as a bargaining chip with the business negotiations, get more promotions website. Group-buying website www.Groupon.com has created a simple profit model is unusually clear Group-buying website operator mode. Exposition is simple mode:the businesses demand precision marketing, to explore the boutique merchant, push a day in each region have more discount goods or services; integrated SNS, micro-blog and LBS (location business service-based location services), social marketing platform to expand the Group-buying website business visibility, low buy merchandise discounts to attract more users, but also take advantage of the huge number of users the advantage for businesses to reap more benefits add the right to speak.Buy e-commerce site is relatively rapid development of China in recent years one of the ways to mimic the low cost, a large number of Group-buying website, facing the high cost, vicious price competition, operating at a loss situation. How to expand awareness through effective marketing strategies, increase sales, research and development of new products, to gain an advantage in the fierce market competition, the problems to be solved in the current Group-buying website.By the mode of development of the domestic Group-buying website, network marketing theory as the theoretical basis described in the sticky web of network marketing status, a detailed analysis of the internal and external environment of the domestic Group-buying website development and network marketing sticky web. sought to identify the problems of its current network marketing strategy, to propose appropriate online marketing strategies and recommendations, how to buy way general the Group-buying website marketing application development and enterprise marketing can also be learned.