Research On The Chinese Commercial Bank’s Financial Product Innovation

Economic globalization, networking, and financial markets, and liberalization in the context of the times, especially after China’s accession to the WTO, foreign banks to enter China’s commercial banking competition intensified. State the importance of the industry to innovate as well as the recent European debt crisis triggered by the financial crisis, making China’s commercial banks only innovation, continuously improve the ability of financial product innovation, reduce innovation risk, in order to survive in the financial markets increasingly open and development, to be invincible.Firstly combing and Analysis of commercial banking and financial product innovation theory, summarize the content and features of the commercial banking and financial product innovation, analysis of China’s commercial banks and financial product innovation motivation. Based on interest rates, the exchange rate is market-oriented process to speed up and improve the level of income of urban residents bank capital constraints, motivation perspective detailed analysis of the current situation of China’s banking and financial product innovation, as a case on this basis, China Merchants Bank, the deconstruction of China’s commercial banks and financial product innovation key issues. Finally, on the basis of the analysis of the domestic and international economic and financial environment, from the point of view of the government and corporate strategy to enhance China’s banking and financial products innovation, including:financial innovation must focus on risk prevention, the implementation of mixed operation, promote financial innovation implementation of financial innovation driven by external forces changes to the internal drive. This article focuses on exploration of Chinese Commercial Banks product innovation reform, innovation, development, perfect focus point and a breakthrough point, from the theoretical and empirical angle integrated refraction of the entire financial innovation and the development situation, proposed a commercial banking products innovation strategies select, order period for our country innovation and development of the commercial banks to provide reference to enhance the capacity and competitiveness of China’s commercial banks and financial innovation.