Jx Asset Management, Market Development Strategy Research

In recent years, with the rapid development of the market economy, the rapid expansion of the national wealth and the continued growth of personal financial assets, the financial management concepts gradually enjoy popular support, the demand for professional asset management and financial planning has been increased. Coupled with inflationary pressures, residents’ concern for the preservation and appreciation of personal wealth is increasing, which provides a broad market space for the development of the asset management industry in China. Many financial institutions have been offering distinctive wealth management services, and the competition of wealth management industry has been becoming increasingly fierce, and third-party financial institutions obtained certain development by virtues of neutrality and independence, as well as information-rich. This article analyzes the literature on the theory and practice of market development strategy of asset management companies at home and abroad. Based on the above analysis, this paper analyzes the existing problems of market development strategy of the JX Asset Management Company, such as mainly relaying on the individual customers, SME(small and middle enterprise) customers, real estate investment trusts and loan trusts, which may give a great deal of risk for future development of JX Asset Management Company. In addition, JX Asset Management Company also faces the competitive pressures of the top four asset management companies and other institutions. On this basis, we develops a market development strategy for JX Asset Management Company:Firstly, this paper analyzes the strengths, weaknesses of JX Asset Management Company as well as the threats and opportunities with SWOT analysis method.Then this paper identifies the potential market of JX Asset Management Company in market development, and subdivides the potential market. Finally, this paper develops a devised product strategy, differentiated pricing strategies, diversified channel strategy and innovative promotional strategy, so as to provide some reference for JX Asset Management Company and other financial institutions.