Research On Wealth Management Business Transformation Of "A Company" Under The New Regulations Of Asset Management

Along with the development of socialist market economy,China's capital market has entered an era of rapid expansion since the reform and opening-up policy.The increasing accumulation of residents' wealth has also generated people's awareness of wealth management and demand for various financial products.As a typical financial institution which integrating both investment and financing activities,the traditional brokerage business and channel service for asset management products have occupied the majority of security company for many years.But the vicious competition caused by the commission rate cut,and living at the "cyclical" impact of the stock index,caused a greater impact of security company's traditional profit model.Plus the continuing reform of financial system in recent years,the people's bank of China,the CBRC,the CSRC,the CIRC and the Forex Bureaus,have jointly issued an unified regulatory framework measures foe asset management business.Considering to reduce systemic financial risk,the measures have led to the creation of some new regulations and rules for the implementation of the above institutions.Under the dual pressure of the new regulatory environment and the imminent business transformation,it is of great theoretical value and practical significance to focus on the research on the transformation methods and countermeasures of security companies in the wealth management business.This paper points out the challenges and opportunities for the security industry to cope with the new regulation by combining with the analysis of the new regulation and its detailed rules.Taking “A company” as the specific research object,this paper analyzes its development history and the existing types of investment management products.According to the company's vision and objectives,relevant transformation countermeasures are proposed from the aspects of customers,products and channels in the last.Based on the structure,there are seven chapters in this paper.Chapter one is the introduction.The second chapter is an overview of related concepts and theories.The third chapter is the opportunities and challenges of China's security industry under the new asset management regulations.The fourth chapter is the development status of wealth management business of A company;Chapter five is the impact of the introduction of new rules on the business of “A company”;The sixth chapter is the strategies and countermeasures of wealth management business transformation under the new asset management regulations for“A company”.Chapter seven is the conclusion and prospect.Through the analysis of the new rules of asset management,this paper believes that the traditional business of the security industry will be greatly affected,especially after the elimination of rigid payment and strict penetration of asset management products and the implementation of net worth management,the diversification of investment targets and the overall improvement of risk management should be paid attention to.The problems of fake wealth management,new and old product transition and customer comfort in the transformation of A company were also analyzed.Combined with the new regulatory requirements,the paper puts forward suggestions on the transformation of A company,such as improving talent construction,rational use of Internet channels,strengthening customer risk awareness,building a sound customer relationship management system and comprehensively upgrading and innovating the company's product structure.This paper hopes to help A company to further improve the structural adjustment and transformation of wealth management business through research and discussion,so as to form a development path with its own characteristics and improve the company's competitiveness in the market and attractiveness to customers on the premise of adhering to legal and compliant operation.