Research On Competition Strategy On The Industrial Auto-control Products Of Se Company

SE company, an old brand and the leading company in French electric industry, as well as a member of the Fortune Top500Companies, is facing increasingly fierce competition in various aspects, such as the competition of talents, market and so on. Considering the rapid development of the modern auto-control market, it becomes very important to study the competition strategy in order to increase revenue and profits, and to keep or even grow the market share in Chinese market.Based on the theory of the strategy management and the competition strategy, this article analyzes both the outside and inside environment of SE, and finally concludes the differential marketing strategy. First of all, the article describes the information of SE company briefly, and introduces the low-voltage inverter as an example of SE auto-control products. Secondly, it analyzes the macro environment with PEST analysis technique and the industrial environment with the five forces-models, and finally the advantages, disadvantages, challenges, as well as the threats with SWOT analysis technique. In the end, based on the environment analysis and the similarity of the auto-control products, the article introduces the strategy frame and finalizes the differential marketing strategy. The study on the competition strategy for SE auto-control products is trying to throw out a minnow to catch a whale in the low voltage inverter market. By studying the advantages, and avoiding the disadvantages, it would increase the competitive strength of the auto-control products in the local area.