The Research On Marketing Strategic Of Biotechnology Company

As the state of the biopharmaceutical industry support, particularly for domestic pharmaceutical enterprises to give aid to energetically, bio-pharmaceutical industry is confronted with hitherto unknown development opportunity. But at present most of the domestic pharmaceutical enterprises widespread product high similarity, difference of small, weak technological innovation ability, marketing ability shortage. As once the biopharmaceutical industry (mouse nerve growth factor for injection Market) leader, Beijing University Biological company because of their own in the market marketing strategy exists many problems and defects, resulting in a serious loss of customer resources, sales and market share continued to drop, so the company also facing the huge crisis management.In this paper, to the north of company as an example, to the north of biotechnology company’s marketing management present situation and marketing strategy as the main object of study, the thorough thinking and analysis of the biotechnology company in marketing management problems and the reasons for the problem, mainly due to the company blindly follow similar competitive products marketing means, no clear market positioning and effective marketing strategy, the market share by competitor nibble and share. Therefore, in view of the biotechnology company in marketing strategy existing problems and current situation, the use of market positioning and marketing strategy and other related theories and methods, to Beijing University Biological company by market segmentation and positioning, will own the marketing focus localization in the minor children and infants in the target market, in various regions of the child specialist hospitals, maternal and child health care hospital and general hospital pediatric marketing work. Market positioning on the basis of this, the use of market research and analysis of the literature and other research methods for the biotechnology company design a new marketing strategy--the difference marketing strategy, marketing strategy, public relations marketing strategy, in order to enhance the market competitive power of biotechnology company. At the same time, through a strong product R&D capability, accurate market information analysis, professional marketing team, effective incentive mechanisms of staff and scientific management of customer files five aspects to ensure the design marketing strategies can be carried out smoothly, and a new design scheme evaluation, in order to ensure the program can really services in the biotechnology company, the company daily marketing activities play a substantive role to help, so that the biotechnology company’s mouse nerve growth factor for injection (PKU mouse nerve) in a short period of time to regain more market share and further enhance its competitiveness and market share, become mouse nerve growth factor for injection products industry leader.