Research On Positioning And Marketing Strategy Of Piano Market

Since the reform and opening up, with the continuous improvement of people’s material and cultural living standards, people are becoming increasingly concerned for the overall development of its own to improve literacy and the quality of their children. In this context, music as an important way to cultivate sentiments of the people, the music industry has been rapid development. In this environment, the current development of M there are many piano can learn from the experience and strengths, but there are some corresponding shortcomings and deficiencies, such as lack of marketing research, market less competitive, outdated marketing, marketing management is not standardized. Based on the existing literature abroad carding system, combined with the status of Chinese piano market, first through the M Music internal environmental analysis, marketing model introduction, profit model aspects of the status quo, service value, brand value and other marketing analysis M Music the status quo, from the market segmentation, target market, market positioning analysis M Music’s marketing strategy, in terms of differentiation, marketing mix, such as M Music analyze existing research tools, and research company from the brand value of services and processes, analysis M Music should target market is young and the music school and other professional organizations. Secondly, the SWOT analysis of the M Music and combined with its status quo M Music Marketing strategy:(1) product strategy:to enhance the existing product mix and service experience from M piano brands, services, processes, etc.;(2) Price strategy:M Music products are subject to cost-oriented, competition-oriented, customer-oriented pricing strategy;(3) channel strategy:take special channel management, the establishment of a variety of specialized marketing channels, marketing channels to achieve diversification and specialization;(4) promotion strategy:in good tradition publicity while strengthening M Music promotion targeted, especially in advertising-based;(5) internet Marketing Strategy:Key measures include aspects of online advertising, e-market, online research, network services;(6) event marketing Strategy: for M piano characteristics, with some institutions to cooperate, such as organizing music contest, singing contest, sponsored by a number of musical instruments, naming some of the music program and event marketing. This paper aims to provide a basis for corporate marketing and reference, while M Music available when other similar businesses develop marketing strategies for reference.