The Fast Gear Passenger Car Transmission Market Development Strategy

With the development of the national economy, the bus industry has developed rapidly in China. As a important part in a vehicle transmission system-the transmission of bus also developed well. Shaanxi Fast Gear Transmission Limited group company(Hereinafter referred to as) is the most large-scale heavy-duty truck transmissions production base in the world. Occupy a huge share of the market and receive the praise from the host buyer and the end-user in the domestic bus market. With the development and expansion of the Fast company’s, showing great foresight, continued rising the strategic management planning. A wide range of development strategies carry out in recent years, opening up the bus transmission field. Facing to a new area, both have opportunities and challenges.This article using the market positioning theory and the marketing strategy to explore the development of Fast bus transmission market road. First, elaborated Fast passenger car transmission market development of the external environment, including the industry status and future trends of the passenger car market today、the demand for passenger cars transmission requirements、and the industry status and future trends of the passenger car transmission market, and the bus manufacturer needs analysis, introducing the major competitors,such as Qijiang gear company and the Harbin gear limit company.Including their superiority、the inferior and development trends. Second, introduction the Fast company of developing the bus transmission’s market of the internal environment. Including using the Porter’s five forces model to analysis the Fast Gear Company and its products which the competitive state of the environment, the company’s core technology, manufacturing capacity, human resources, financial capital position. And the sales service system and other aspects of the competitive advantages and disadvantages. Third, through the above introduction on the development of the internal and external market environment, using the theory of market positioning and marketing theory to explore analysis, elaborating the Fast bus transmission how to deal with the market segmentation, how to deal with market positioning, how to select target market selection of products in different market position taken by the product different life cycle, and how to use marketing strategies, including the pricing strategy, sales and service strategies, then elaborating the Fast bus transmission’s market development strategy implementation and control principle.Finally concluded, the Fast bus transmission’s market acceptance is not high, the market share is not high, but through the exposition of the internal and external environment, using the theory of market positioning, marketing strategy combining, I believe that in the near future,the Fast bus transmission will gradually emerge in the bus transmission market, and gradually be recognized in the industry and eventually bring in huge profits for the enterprise. And this market strategy have universal significance to this industry.