Development Trend Analysis Of The Chinese Saloon Car Selling Market

After 1990s, Trend which the automobile industry globalizes have produced deep influence on development including China and industrial policy of automobile industry of developing countries . China as economy emerging one world large country in population, improving continuously with people income level and upgrading of consumption structure, has already become the most potential new developing market in the world. Improving consumption environment will be current demand of becoming, promote important action of economic growth the public potential demand in automobile to become. Since beginning of this century, China has been depicted as "It is the biggest and the last automobile market not cultivated in the world ".In recent years, making a general survey of the development of marketing of automobile trade of our country, though some new methods and means have appeared, but there is actually few real innovation, this text proceeds from relevant theories of marketing management and practicing and service marketing, combine the actual conditions of the automobile sale trade of our country, analyzing the characteristics and current situations of the Chinese automobile market mainly, predicting to Chinese automobile marketing and trend of consuming , putting forward the automobile market of our country of the development, to make it keep countermeasure of healthy steady development continuously.This paper discusses the theories of automobile sale management and service marketing in the first chapter; Chapter two analyses the environment characteristic of automobile market of our country mainly, explains from two respects of environment of the economic environment and political; Then combine the relevant current situation questions to main body, product structure, market competition, market performance of automobile market of our country; Chapter three, have analyzed the bottleneck that the automobile selling market of our country and consumer market face at present emphatically, and has predicted the development trend of the automobile sale trade of our country; Chapter four hit, to the development trend that is predicted above mainly, have put forward the automobile sale and trade countermeasure and policy recommendations of sane development of the consumer market of our country of guaranteeing .