An Empirical Research On Inlfuence Of Marketing Staff’s Performance By Marketing Staff’s Satisfaction And Loyalty

Employees are the foundation element of an enterprise. Marketing staffs play an important role in running the enterprise. A wonderful way to manage marketing staffs is a key point for the certain enterprise. Meanwhile, it is certified that to keep a high loyalty level among employees is equally essential to keep that among customers. Keeping loyalty among employees is helpful for promoting their sense of satisfaction and maintaining their loyalty as well as increasing marketing performance.This paper is about employee satisfaction, employee loyalty and employee performance. It is written from a special point of view that on the theoretical basis of employee satisfaction which is totally different from other human resources articles. The author reviews concepts of employee satisfaction, employee loyalty and employee performance. The author also summarizes current research outcomes, current research methods and the related factors pointed put by both domestic and foreign scholars, and then does deep research on a foreign perfect measurement sheet. After that, the author points out the paper’s theoretical model. In addition, this paper presents the empirical analysis on the basis of marketing staff s’survey data in Jilin province.Since doing research on the special group of marketing staffs, the author explores the impact of employee satisfaction and employee loyalty to their performance in an enterprise. It is showed by empirical analysis that employee satisfaction level has a great impact on employee loyalty level (The path coefficient is0.455, t=6.288). Thus proves again that employee satisfaction level has great influence on employee task performance which has been put forward by many domestic and foreign scholars (The path coefficient is0.240, t=2.303). Moreover, the author finds out that employee satisfaction level has little impact on interpersonal relationship performance (The path coefficient is-0.039, t=-0.311). Furthermore, the author discovers that employee loyalty has significant positive effect on their task performance as well as interpersonal relationship performance in enterprises (The path coefficient is0.665, t=3.621and the path coefficient is0.583, t=3.916).Therefore, it shows that executives should not neglect their employees’psychological condition while developing employees’loyalty and promoting working performance by satisfying their material needs. What’s more important is that executives should take full advantage of various of elements which may influence employees’satisfaction level to enhance their satisfaction and loyalty level. Combining former academic research and empirical research in this paper, the author points out several suggestions aim to help enterprises to promote satisfaction and loyalty level among marketing staffs.