The Research Of Tourist Satisfaction In Urban Wetland Park Tourism Resort Based On Tourism Experience

At the background of tourism experience, tourism is tending to experience and interact. As the connection of human and natural ties, urban wetland park isthe sightseeing place that urbanite need. The concept of tourism experience need to add to the design of the urban wetland park in order to meet the needs of different visitors, so that visitors can product pleasant experience, and then improve their satisfaction. This needs to study the tourist satisfaction of urban wetland park from the view of tourism experience.In this study, based on the literature review, the present situation of tourists’satisfaction was analyzed, and finally the suggestions of improving tourists’satisfaction were come up. The data were collected from interview and questionnaire. Then use the statistic software of SPSS to analyze the data. The results of the study show that, the experience factors conclude five main components included service, landscape, activity, facilities and emotion. The experience factors show significant correlation to the satisfaction of tourist. The behavioral characteristics of tourists were also investigated through descriptive statistics, independent sample T test and variance analysis method. Based on the above analysis, this paper puts forward management suggestions as follows:Accurate positioning target market and digging out the potential tourists, making full use of tourists’positive publicity and paying attention to tourism brand promotion, perfecting the comprehensive tourism experience of urban wetland park.