Study On The Development Of Urban Wetland Park From The Perspective Of Tourism Experience

Tourism is a kind of purely natural experience activity.As a link between human and nature,urban wetland park is a travel experience places for local residents and tourists that they wanted,as well as the miniature show and convergence of its overall style,history and culture,it can better meet diverse experience demands of the contemporary.As a result,the concept of tourist experience goes through into the whole planning and design of urban wetland park is the best of both worlds.It not only can provide the best experience that named“chang” for the tourists,but also get a new opportunity for the development of the urban wetland park.The research object of this study is urban wetland park from a perspective of tourism experience.On the basis of combing related literature,This paper analyzes the correlation between tourism experience and the tourism development of urban wetland park guided by the theory of experience economy and landscape ecology.Discussing the precondition of experiential tourism development in urban wetland park is based on the tourism resources that can create the experience value,guided by the demands of market and regarded experience theme as the soul.And further putting forward the thought of experiential tourism development can be from three aspects:experiential partition and layout planning,experiential product and project planning,experiential brand and marketing planning.Finally,regarding Zhangye National Wetland Park as a case,the author used the analytic hierarchy process(AHP)to evaluate the experience suitability of tourism resources in the park.Using descriptive statistics analysis and SPSS statistical software to analyze the market dynamics from three aspects:the law of tourism activities,tourism experience quality and tourism experience demand.Attempting to determine the experiential theme of the park and dividing it into five experiential function partitions,such as entrance service area,urban leisure area,cultural experience area,science research area,wetland habitat experience area.Developingor designing aesthetic experience,leisure entertainment,science educational and life experience tourism products.Then putting forward the marketing strategy that centered on visitors to provide a new way of thinking for tourism development of Zhangye National Wetland Park.