Zhongshan Animation Industry Development Model

The blend of today’s world, culture and economy is becoming more and moreclosely, the competition between countries is not only hard in the political, economic,and military equipment, is also reflected in the cultural aspects of the soft equipment.The animation industry, a emerging creative industry, a core component of the humancreative thinking, and is a low-carbon environmentally friendly non-polluting industry.Emerging as a cultural industry, animation industry has huge room for development andmarket potential, including the special nature of the industry is that the profitability ofthe enterprise to achieve does not depend on the sales of anime and manga and play, butby the downstream industry chain derivative products to make money.Zhongshan is the birthplace of the gaming entertainment industry, has become thecountry’s largest production base of the game machines, industrial output value reached2.5billion yuan. Zhongshan government to the animation industry as a high-techindustries as a new benchmark for economic development, however, Zhongshananimation industry has been mainly in processing, not a complete model of industrialdevelopment, only a simple and rely on manufacturing, production and animationdownstream derivatives to obtain economic profits. It is because of this historicalpattern led to Zhongshan in abnormal downstream development of the animationindustry and lay a good foundation. The entertainment industry is flourishing at thesame time can provide a steady stream of funds for the creation of comics, animation,relying on the strengths in the creative development of the front of the animationindustry chain has a very broad space. Therefore, the rapid formation with Zhongshancharacteristics of the animation industry chain development ideas Zhongshan uniqueindustry characteristics, to develop the animation industry must be inverted pattern ofindustrial chain.In this paper, a theoretical literature study, case studies and analysis of researchmethods than the peer, animation, comics, animation industry and animation industrychain, concept definition and characteristics of a detailed analysis of the the Zhongshananimation industry, market competitiveness, development opportunities, and industry itself shortcomings and challenges, and carried out extensive literature research and casestudies and market field trips. This paper focuses on how to build the core of the theZhongshan animation industry development model, the major components of theanimation industry chain, influencing factors and the study of industrial policy, a modesuitable for the development of the Zhongshan animation industry.In this study, a total of six parts, the first chapter, Introduction Summary introducesthe research background of this paper, research and development status, purpose andsignificance of this study; the second chapter of animation, comics, animation industryand animation industry chain Definition; use a horizontal comparison of means,respectively, the industrial development model of the United States, Japan, South KoreaAnime Kingdom, but also on the Chinese animation industry, summed up thedevelopment experience is worth learning from the absorption The advantages of theZhongshan animation mode data support. The fourth chapter is to review the history ofthe development of animation industry in Zhongshan and Zhongshan, the status of theanimation industry and the lack of a detailed analysis; the fifth chapter is the focus ofthis paper, First Zhongshan animation industry, the SWOT and Porter diamond modelanalysis obtained Zhongshan animation industry with strong competitiveness andmarket development potential, based on the analysis on the basis of the previouschapters focus on how to build the core of the the Zhongshan animation industrydevelopment model, the major components of the animation industry chain, influencingfactors and industry policy research, and targeted with Zhongshan characteristics of theanimation industry development model-Reverse cycle development model. Accordingto the proposed model of development, the use of the long tail theory, reverse thinkingon the development of this model development strategy; Finally, Chapter VIsummarizes the conclusions of the full text, and follow-up study the idea.