Study Of Cartoon Industry Cooperative Research And Development Based On Game Theory Model

When the financial crisis sweeps the globe, the domestic cartoon industry develops in 97% of the rate, which becomes a bright spot. Throughout the world cartoon industry's development, we can clearly see that the development of cartoon industry is becoming much more important. Especially that it includes low Power-dissipation and high quality, which is necessary to solve the energy shortage. How to promote the cartoon industry developing better is caught the attention by many countries.This paper is based on this background, firstly we analyze the existing literature, and summarize the problems of Chinese cartoon industry's development. It includes:①the link of upstream and downstream is not tight, and the division of labor is also not clear;②the market mechanism and the development model is flawed;③its own features are not prominent, and the cartoon production does not meet the cartoon production system and internal management systems;④the cartoon production is lack of originality;⑤the cartoon talent structure is irrational, lacking of top talent Etc. To address these issues, and promote the development of Chinese cartoon industry, this paper next compares the development models of the major foreign cartoon industrial countries, learns their successful experience, and combines with the characteristics of Chinese cartoon industry. Then advises that cartoon industry in China should take the road of cooperative research and development. After that we analyze underlying causes of choosing cooperative research and development from the content and features of the cartoon industry.Secondly, this paper uses "Prisoner's Dilemma"which game theory model we are familiar with to analyze the cooperative research and development choices of the cartoon industries upstream and downstream. Selecting the point of view there is incomplete information in a single game, multiple incomplete information dynamic game. Through multiple stages of comparison, we concludes that:the cartoon industry upstream and downstream as a whole look is a industry chain, including producing, supplying and marketing. So choosing cooperative research and development is the way of its development.Thirdly, based on the third chapter of the research findings------the cartoon industry upstream and downstream choose cooperative research and development, through the establishment of models to compare the profits of the cartoon industry upstream and downstream in the cooperative research and development before------a two-stage non-cooperative game and the cooperative research and development after,we can find the cooperative research and development cost-sharing ratio t, and its range. In other words, as long as the actual situation, set appropriate t within the scope of this, we can ensure that the cartoon industry upstream and downstream take the cooperative research and development smoothly.Finally, we take an example of the cartoon industry in Hangzhou, we sum up the whole cartoon industry as well as the status of cooperative research and development, then analyze and find the problems of the cartoon industry cooperative research and development in Hangzhou:①lacking of great cartoon creation and marketing capacity;②a lack of high-end cartoon talent;③pressure of cooperative research and development funds;④single cooperative research and development mode. For the existence of these problems, we make four policy recommendations:①based on Hangzhou characteristics cultural resources, create quality cartoon;②optimize the talent mechanisms to train first-class cartoon talent;③expand catoon industry financing channels to relieve the pressure of the cooperative research and development funds;④innovative cooperative research and development model between enterprises, form positive interaction in the industry chain mechanism.