A Commercial Plan Of Personalization Skin Care Product Of The J Company

Through researches on J Company financing and developing the customization project ofindividualized skin care products, the Business Plan provides adequate information on projectinvestment to the relevant creditor, in a bid to finance some capital for the project operationby debt financing; in parallel, by making analysis on the market environment, operation way,marketing plan, cost control, financial plan, etc. of the customization project of individualizedskin care products of J Company, the Business Plan provides necessary reliable basis forsuccessfully operation of the Project.On the basis SWOT analytic approach, the Business Plan makes specific analysis on thecompetitive environment of the Project. As is shown by the analysis, the customizationproject of individualized skin care products has three differentiated advantages:1. adoptinginnovative zero-inventory business model oriented by market demands;2. usingindividualized VIP network service system with a combination of advanced technology andtraditional industry;3. employing flexible single producing platform with innovative patenttechnology, which is characterized by unique innovative advantage in competition and fairlystrong competitive edge, thus filling the market vacancy.The Business Plan also gives priority analysis on financing plan and financial index.Under the Business Plan, it is estimated that a total of RMB20,090,300will be invested by JCompany, of which, RMB912,000is invested on fixed assets and RMB19,178,300is used ascurrent capital. The Company plans to raise a fund of RMB10,090,300independently on itsown, and finance the remaining RMB10,000,000from banks or other creditors. According toestimation, if the Project is successfully developed, in6years, J Company will gain averagesales revenue of RMB83,440,000, a total profit of RMB27,006,800, net profit of RMB20,255,100, and return on investment at134.43%, making the income far higher than theaverage market level. The financial internal rate of return is69.80%, a strong indication thatthe Project is a fairly high in its real income level.As is shown by sensitivity analysis and risk analysis, the sale price is the major factorrelevant to project incomes, and the variation of sale price exerts great influence on theProject’s profit status; the policy risk, management risk and market risk are major factors thataffect the Project. On the whole, by adopting appropriate countermeasures, the risk iscontrollable without constituting a threat to the Project.After specific analysis on each relevant influential parameter, the Business Plan makes aconclusion that the customization project of individualized skin care products of J Company has advantages of high investment income, short operation cycle and controllable risk, thuspossessing fairly large development potential.