The Business Plan Of Lumilight: Creating Online Platform For Model Airplane Customization

RC hobby industry in USA has become a new large scale industry with various types of RC products. After many years rapid development, RC hobby is no longer limited to early single channel RC airplanes, multi-channel RC airplanes, or even mix-channel delta wing airplanes, can be found in U.S. RC market nowadays. All aspects from the size to the power system have the great changes. Although all kinds of RC models have been sold in the American RC market and this helps RC player to have a wide range of choice. But with the improvement of the quality of life and the increase of the human consciousness, American RC players have begun to get bored with the standardized RC products manufactured by large scale production. More and more RC players begin to pursue more personalized RC products.Aiming at the potential market of model airplane customization and considering American RC players’ personalized demand, in order to create the huge commercial value Lumilight will rely on the own core technology advantages and the new business model that everyone can design their own model airplane, and also can sale their designs.First, this paper expatiates the background and significance of the business plan, then introduces of business model and profit model; bring up the differentiation strategy by the analysis of internal and external environment, comparing the main competitors of RC hobby market and in combination with the internal and external factors. Makes market segmentation by marketing theory, identifies the target market and market positioning and makes the marketing plan.According to the 4P model, the paper analyses the sales combination strategy of online platform for model airplane customization. Using the knowledge of finance management, evaluate the factor of financial decision for this business plane. Through this research, the project of Lumilight online platform for model airplane customization presents the great commercial potential and economic benefits, is real a practical and operable business plane.