Pacific Insurance Company Stores Management Program Design

In recent years, the insurance market is increasing competition in the insurance market is no longer limited to a few companies, the competition is becoming increasingly fierce. Original price competition as the main means of extensive product sales oriented business model unsustainable. Insurance enterprises are to survive in the market competition and development, not only have scientific market position, but also to establish beyond other enterprises, institutions and mechanisms for the irreplaceable value and utility for consumers.Insurance is typical services, improving the quality of service, quality customer service, and create differentiated service strategy is to obtain a lasting source of competitive advantage. This article the service store services management from service strategy------select Pacific Insurance Company as a research problem, as the research object, use case analysis method to study the influencing factors in the Insurance Services stores management service stores incase claims service, customer satisfaction, complaint management and other issues made one by one analysis, made an in-depth analysis of the cause of the problem, and finally from the customer expectation management plan, the physical environment and physical resource management plan, insurance company service stores service management solutions, business process management plans, internal marketing management scheme, service results management plan, complaint management plans proposed systematic solution.