The Future Of French Carmakers On The Chinese Market:Discussion About Renault Case

While the auto industry emerges from a historical crisis that few players had anticipated, it is crucial to consider the challenges that will face the major manufacturers and suppliers worldwide in the next five years. By2014, the study shows an automotive sector restructured around key actors able to meet the significant needs in investment to develop new technologies, including engines, and a strong presence in emerging consumer markets. Everyone agrees that China is today and for years a vital growth facing the downturn of European and American markets. It is therefore essential for French manufacturers to analyze the Chinese automotive market and try to understand how, on a long term view, to become a major player in this country. In this thesis, I will assess the economic situation of the Chinese market, to better anticipate changes in the sector. But I will look also to direct competitors of French manufacturers. And finally, I will try to understand the purchasing behavior of Chinese consumer. All these elements will help to provide an entry strategy and maintaining the market on a long term view. I chose this topic first because I am a car enthusiast. But beyond this passion, issues such as the sustainable development, the saturation in cities, the huge competition, or the economic weight of the sector, make it a really interesting topic. I hope with this work make tracks to French manufacturers to establish their position on this so special Chinese market.