The Discussion Of The Brand Marketing Of Oriental Culture Travel Agency

At present,tourism has become the most energetic and potential industry in China. The World Tourism Organization predicts that,until 2020,China will become the first tour target and the fourth biggest tourists country.In face with the foreign capital incoming and the post period,how to maintain the brand independently,is a crucial matter for China's tour agencies.This paper tries to probe how to attract people's attention to tourism and how to hold the national brand.Section one analyze and illustrate the Oriental Culture travel agency ,it holds that in today's changing world,brand is a key factor in winning the customs and long duration for tour agencies.China's agencies lack of brands,promotion,and features.This is the biggest problem exists in present agencies.Section two analyze the present condition of the agencies promotion.tour market in Shandong features in a large number,substitution,and the difficulty to enter.And it propose that to maintain to status,the agency must on the way of brand,to clarify the advantages and disadvantages of the east tour agency.In conclusion,the reality and possibility exist in the development.Section three and four is the core of this paper.To pomote the famouse of the agency is important.To adapt a wise market strategy nad detailed the target market .Innovation ,improve the servise level,establish achive and try to join in ISO 9001are to be followed.Section four discusses the management of brand,its purpose is to improve the loylty and honesty of the agency.Personnel management is on the top priority.Crisis management is on the last topic.Three aspects are precausion,discover timely,dealing in a proper way.Only in this way,can the tour agency be on a stable status.