An Empirical Study On The Factors Affecting The Value Of Online Games Listed Enterprises

In recent years,with the increasing abundance of network resources,the increasing level of scientific and technological development,and people's spiritual and cultural needs,China's online game industry has achieved remarkable results.It can be said that online games are a highly profitable and promising industry in the Internet industry.As an upstart in the Internet industry,investment,mergers,acquisitions,restructuring and other capital operations among enterprises occur frequently.Low profitability level corresponds to high M&A premium is a common phenomenon.This makes most of the factors that influence the value of online game enterprises defined in the traditional enterprise evaluation methods inconsistent with the characteristics of the industry.Therefore,scientific setting of the factors affecting the value of online game enterprises and assisting evaluators to evaluate the value of target enterprises can not only provide decision-making basis for business managers,but also provide pricing reference for the capital operation of relevant investors.This paper aims to focus on the factors that affect the value of online game companies and how these factors affect their value.Combining theoretical research with sample analysis,the Feltham-Ohlson model is improved to increase the influencing factors of corporate value with the characteristics of online game listed companies.The improved Feltham-Ohlson model has strong applicability in the valuation of online game listed companies by using SPSS and other statistical software data for analysis and simulation.It is concluded that besides paying attention to the financial indicators of enterprises,we should also consider the proportion of technology investment,marketing and publicity costs,business models and major product types in the evaluation of online game listed enterprises.The role of game developers,operators and agents in the industry chain of online game industry.The economic value mechanism and market popularity of mobile and PC game products are all important factors affecting the value of online game listed companies.