Shanghai GM New Energy Vehicle Development Strategy

The auto industry has been in many countries as an importantindustry of the national economy, it can foster the development of avariety of industries. The development of the traditional automotiveindustry, a direct dependence on oil energy and new energy vehicles willbe a technological revolution based on a low carbon economy. Manymajor auto groups are now actively planning to study the introduction ofa variety of new energy vehicle technology to enrich their own system inorder to seize the new energy auto market. In China, new energy vehicleshave risen to national strategies.Shanghai General Motors Co., Ltd. was established in June1997bythe Shanghai Automotive Industry Corporation, the U.S. General Motors50-50formed from. The company has made since the date of completion of the rapid development. In2010, Shanghai GM took the lead to becomethe first enterprise of production and sales of over one million cars inChina, in2011sales reached1.28million. Shanghai General Motors isthe only one elected for six consecutive years of China’s Most AdmiredCompanies.Although Shanghai General Motors in the traditional automotivesector has achieved remarkable results, but with the development of theautomotive industry in the future, companies face major challenges withhow vigorously develop new energy car. Shanghai General Motors haslisted a variety of hybrid of new energy vehicles, but a single hybridspecies is difficult to outshine others in the field of new energy in thefuture, and the hybrid battery performance, high costs, as well asdomestic charge lack of facility infrastructure, are hindered hybridvehicles is an important factor in mass adoption of the Chinese market.This suggests that future in the field of the development of new energyvehicles, Shanghai General Motors first need a clear, clear development strategy. On the basis of this development strategy, good corporate short,medium and long term development plans and objectives, developrelevant programs and refinement, decomposition, and the gradualimplementation, in order to maintain a superior position in the futurecompetition in the field of new energy vehicles.This article is for Shanghai GM new energy vehicle developmentstrategy. Literature in this article, I using the PEST+N, Porter’s fiveforces model, SWOT and GE matrix strategy analysis tools analysis ofthe macro environment, the industry competitive environment andinternal environment for the development of new energy vehicles inShanghai GM, and propose the strategic choice: Shanghai GM is in asuperior competitive position in the industry should seize the opportunityto implement the ’advantage-the opportunity to (S&O) growth strategy’.That is to play the advantages of the existing traditional energy vehicles,seize the opportunity to use the state preferential policies to improve theirown weaknesses to develop new energy vehicles. Then, with the Shanghai General Motors the current situation of the overall strategicdesign, I clearly stated strategic goals and policy and further combinedwith the overall strategy focus on three major areas of segmentationstrategies are closely associated with the development of new energyvehicles. I then combined with the strategy to develop short, medium andlong-term strategic development goals. And then analyzes thedevelopment of new energy vehicles in Shanghai GM of the key strategictask and the need to take safeguard measures.This paper presents the overall strategy of principles and varioussegmentation strategies, strategic objectives and key strategic taskanalysis can help Shanghai General Motors sort out development andmake clear the new energy vehicle development plan for the future of thedevelopment of new energy vehicles. And also can provide referencesfor other automotive industry.