Research On The Development Strategy Of BQ New Energy Vehicle Enterprise

Because of the global ecological environment and the climate getting worsening,the total amount of oil reduced,the oil price fluctuation caused by the local war triggered by geopolitics.Countries around the world are actively looking for new sources of energy which can replace oil to reduce the dependence on oil and the impact of fluctuations in prices.Under such a background,the new energy vehicles get Policy support from governments around the world.China,as a big country of energy consumption,has a large number of vehicles,the promotion of new energy vehicles is imperative.A series of new energy vehicle preferential policies have been released to support the development of new energy vehicle enterprises core technology,to encourage consumers to buy new energy vehicles.BQ new energy vehicle enterprise as a domestic leader,following government policy guidelines,has launched a number of new energy vehicles.Not only to expand the domestic market for new energy vehicles,but also accumulated a large number of development experience,in order to catch up with the world advanced level of new energy automotive technology,lay a good foundation.The opening part of the paper outlines the definition,classification,advantages and disadvantages of new energy vehicles,and describes the development of new energy vehicles at home and abroad.Then it briefly introduces the BQ new energy vehicle enterprise,and through the strategic management theories and tools,to enterprise's internal conditions and external environment for the development of a comprehensive analysis,and the development of enterprise future development strategy and guarantee measures.