Visual Identity Design Strategy And The Real Estate Brand

VI design is an important strategic element which is must be selected in allaspects of the enterprise’s growth and development in an era of information technology.This paper described the formation of corporate image design and its developmentprocess, analysis the current development status of real estate enterprises, andidentified many problems in the current real estate brand image development. Depthexploration of research, combined with the real estate business image design researchand design of many domestic and foreign real estate enterprises in brand developmentstrategy. Emphasizing the VI design plays a significant role shaping the brand image ofthe real estate companies. The result of the VI design’s position and role in enterprisedevelopment can not be ignored. It can solve problem of the real estate business in theprocess of its development and sales. And it will be able to build a good brand imagefor the real estate business, in order to increase their visibility, and maintaining thecorporate stability and good development trend.During the corporate image design process, summarize the results of marketresearch, and problems, propose solutions and design, to build a classic corporateimage and market for the brand image development process. This essay is to be able tobetter build and enhance the brand image of domestic real estate enterprises, thelong-term development through the design and development of a real estate brandimage, so that the corporate brand, exploring long-term development of the newdirection of corporate brand image.