The Research Of Developing The Rural Consumer Market In Anhui Province

At present, the world financial crisis on global influence haven’t dissipate, but consumption is the purpose of promoting production, and it is the essential force of economic growth, as the most populous nations in the world of the1.3billion population, China has9million farmers, it is visible to ensure stable and rapid development of China’s economy, the most important point is to start domestic consumption market, especially to expand rural demand as the key measures as stimulating domestic demand. Expanding consumer demand in rural areas, vigorously exploit the consumptive market of our country, will generate strong economic growth in the leading role. The new rural construction of propulsion needs improving rural infrastructure, rural investment, improving rural consumption environment, needs through rural consumer market development play assist role. Meanwhile, exploring rural consumer market is also advantageous in the realization of all-round construction of well-off society. Taking a big agricultural province—Anhui Province as an example, this paper analyzes the demand for rural consumer market, and proposes the countermeasures of the rural consumer market.Full text structure divided into the following seven parts:The first part, introduction.This part introduces the background and the research significance, rural consumption problems at home and abroad were reviewed, contents and methods, the relevant concept introductions, the innovations and shortages.The second part, consumption theory is introduced. In this part, introduces the contents of marxism theory and western consumption theory. Among them, the western consumption theory is introduced in absolute income hypothesis, relative income hypothesis, permanent income hypothesis, life-cycle hypothesis.The third part, the effect analysis of China’s expanding rural consumption policies. Key analysis of the "home appliance countryside" policy and "million" market project of thousands of villages and townships village since the implementation of achievement."Home appliance since the implementation of countryside" since, has made great achievements, fields electrical appliances product sales and sales are growing steadily, effective stimulating domestic demand, improve the rural consumer brand awareness and rural consumption quality, promoting a product upgrades."Million" market project of thousands of villages and townships village effectively improve the rural consumption environment, reduces the rural residents buy spending, drive the suitable agricultural development, the promotion mode will apply, promoted the introduced rural farmers’ income.The fourth part, the analysis of Anhui rural consumption status and characteristics. Through the analysis of Anhui rural consumer spending levels, the proportion of change and living consumption expenditure structure change, thinks that the current characteristics of Anhui rural consumer market for general consumption form optimistic, but it still have larger growth space.The fifth part, Anhui exploring rural consumer market difficulties analysis. Facing resistance are: the rural per capita income level is low, slow growth, with uncertainty the rural poor infrastructure social security is not perfect, farmers’ living pressure the rural consumption environment is bad traditional consumption habits and consumption concept of bondage the rural areas that lack of consumption credit.The sixth part, Anhui exploring rural consumer market via analysis. Through to exploit the consumptive market of above the difficulties of analysis, this part of Anhui province to develop further the rural consumption market methods are discussed: left no stone unturned in increasing farmers’ income strengthening rural infrastructure construction improve the social security system, safeguard migrant workers rights optimized rural consumption environment guide peasants to rational consumption by raising their education level make full use of television, wall and other media stimulate the rural consumption speed up the development of rural consumer credit dig deeper into rural consumption hotspot.The7th part, conclusions and recommendations. This part of the content of full-text were summarized, and summarizes the main point of the text.