Research On Strategy Performance Transmission Mechanism And Financial Performance Promoted By This Mechanism Based On Symbiosis Theory

In the increasingly competitive environment, the enterprise faces situations vary from minute to minute. Contradictions about long-term development and short-term development are questions that enterprise must think about. The enterprise must occupy a space if it wants to develop in the competitive environment, for the market determines the survival of the enterprise. The competition of the enterprise has been extended to all areas, including the production, marketing, finance, market, and brand. Consumers have many choices for products, and corporate image has more and more influence in market access.Enterprise management mode that focus on financial performance in past, is facing a severe test in the current global environment. The relationship among financial performance, social performance and operating performance draws more attention. In recent years, many events, such as environmental pollution, product quality, food safety, bring huge losses to society, and also bring serious effect at the same time, even make it into a crisis. These have highlighted the important of corporate social responsibility. Social responsibility management from proceed with of social performance and the research on social performance and financial performance internal link, directly relates to the realization of strategic targets of enterprises, competitive advantage and long-term development. Corporate social responsibility report provides a good platform for investors and consumers to know about corporate social responsibility. Corporate social responsibility becomes more and more important, and the state mandates certain corporate to release social responsibility report indicates that the importance of social responsibility.The symbiotic theory as a platform, the theory of corporate social responsibility into corporate strategy Performance Evaluation of thought, corporate performance is divided into three modules of social performance, operating performance and financial performance. Based on the literature review and theoretical analysis, use structural equation modeling (SEM) to study the relationship between the three performance of the enterprise and its impact level, and provides basis for the social responsibility of management and the realization of the strategic objectives, as well as the formulation of government policies and regulations.This paper use normative research and empirical research methods. First, based on the basis of social responsibility, integration into the concept of symbiosis, review the theory of domestic and foreign current development and research status. And then, theoretical analysis of the way of the three performance role and its measurement index system operability mode from the index level for performance appraisal. Finally, using the AMOS software build structural equation model to study the impact between social performance and financial performance, evaluate the results, and give a basis for corporate decision-making and government policy makers.