The Research On Development Strategy Of Jinglv Environmental Protection Science And Technology Engineering Company

With the rapid development of economy and global economic integrationaccelerates, economic development environment becomes more complex. In ourcountry, as the urban population increase and development of industrial andagricultural production, sewage emissions also increased, due to past thinking andunderstanding are not in place, factors such as the lack of investment, urbanenvironmental infrastructure construction in China always lags behind urbandevelopment, water pollution is very serious. Face as soon as possible in order toreverse the current situation of serious shortage of water resources and waterpollution, in future large-scale investment in China and the construction of municipalsewage treatment plants, so that the significant increase in rates of urban sewagetreatment, the government faced with raising huge amounts of money problems, whichprompted the marketization and industrialization of sewage treatment. Facing theincreasingly fierce market competition environment, strategies have become animportant factor affecting the survival and development of enterprises. ChangshaJinglv is mainly engaged in waste water treatment of environmental protectionenterprises, after recent years of development, the company has achieved certainresults. But the company is also facing insufficient research and developmentcapabilities, talent loss and profit development. Faced with stiffer market competitionsituation of environmental protection in China, around the direction and developmentof environmental protection industry in China and the world, combined with corporatestatus, study and formulate correct and effective implementation of the developmentstrategy and control, to gain a sustainable competitive advantage, Changsha Jinglv iscurrently pressing a key issue.Firstly this article describes the purpose and significance of the research, thenthis application of strategic management theories and analytical methods (PEST,Porter’s five forces model, SWOT) to Changsha Jinglv to analyse the internal andexternal environment to identify companies in the process of developmentopportunities and threats facing, enterprises themselves in the competitive advantagesand disadvantages. And on that basis, determines the environmental company shouldtake the overall development strategy to help companies overcome strategicbottlenecks, identify and enhance their core competitiveness construction of enterprise development strategies, and develop their core competitiveness, seizeopportunities and avoid threats, so as to achieve the goal of rapid rise. Finally toensure the realization of the overall development strategy of the company, given thesafeguards that are consistent with the overall strategic goals, in the form ofinformation system construction, sound management system, implementation ofcontrol strategies evaluation work and enterprise cultural construction. This articlerestricted view on the construction strategy of small and medium environmentalenterprises such as Changsha Jinglv, trying to to other small and medium enterprisestrategic management of environmental protection can play a role of reference.