Reseach On The Stratege Development Of The Schinlder Elevator Company

China's elevator industry has undergone a century of development,The development of the elevator has to be influenced by real estate development,Because the entry threshold of the elevator industry is not so high,and companies entering the elevator industry have increased year by year.Same products and low-cost vicious competition have resulted in the competition among elevator companies more intense.This article takes Schindler Elevator Co.,Ltd.,which is the top three in the elevator industry in the world,as the research object,and studies the political,economic,social,technological,and other industrial environments of Schindler's enterprises.It also discusses the financial status and talents of Schindler Elevator Company.The internal environment such as resources and policies,marketing channels,technological development capabilities,and operational capabilities were carefully investigated and analyzed.With SWOT tool,we find out the advantage,disadvantage,opportunity and threat of Schindler,and obtain a series of strategic combination matching plan;with Schindler's vision for Development,we make the corresponding enterprise overall strategic objectives,market and sales target,innovation goal,management goal,supply chain goal and social responsibility goal,and choose the development strategy suitable based on its own situation,we work out the strategy implementation plan which are well fit with Schindler company,and put forward a series of development strategy suggestion,such as to build Schindler brand a synonym for high quality,building a localized management team,research and development should always be on the side of the front of the market,catch up with Io T trends and use 3D Technology,strengthening relationships with government departments and so on.Hundred years history enterprises Schindler elevator company is the second in the world,through the analysis,find out the problems in the development process and competitive advantage,puts forward some strategic suggestions for further development,it also has a positive reference significance to the development of other industries in the elevator.