Research On The Organization Model Of Logistics Cluster Alliance

After China’s accession to the WTO, the area of logistics services has emerged a new competitive situation. Facing fierce competition in the logistics market and high standards of the logistics demands, more and more logistics enterprises realize that it is difficult to grasp the rapidly changing market opportunities just by the integration of their own internal resources. As the effective means of consolidating resources, Strategic Logistic Alliance and Dynamic Logistics Alliance, in all aspects of its outstanding advantages, have become the realistic choice for logistics enterprises to grasp opportunities in the new situation of the logistics market. But they have some disadvantages.Alysising the advantages and disadvantages of DLA and SLA, the article forms a set of tentative theoretical research frame of DLA and SLA construction and operation that suits our national condition and with strong operation, what we do has important theory, practical significance and can promote logistics industry development without doubt.Firstly, the paper analyses the current development and competition situation of logistics industry in China, points out that the third-party logistics enterprises (especially small and medium-sized TPL enterprises) must follow the road of cooperation in the current industry environment, concludes that establishing an effective DLA and SLA is the best way for logistics enterprises to enhance competitive advantage rapidly. It also discusses detailedly that the DLA and SLA is the most effective organization model for the third-party logistics companies and the establishment in China has a special necessity and realistic feasibility. It also expounds the forming theoretical basis, connotation, characterics and comparative advantages of DLA (external) and SLA (internal) alliance.Aiming to the logistics industry development, the paper analyzes DLA’s and SLA’s key issues about construction and operation in depth and provides corresponding solution and countermeasures, and gets effective combination of DLA and SLA alliance thought and modern logistics management. It can provide theoretical guidance for modern logistics enterprise to constitute DLA (external) and SLA (internal) logistics alliance.