Study On The Optimization Of The Logistics Enterprise’s Dynamic Alliance Strategy In China

With the development of economic globalization and China’s accession to theWTO, as well as the rapid development of computer network and informationtechnology, great changes have taken place in the market environment: more andmore fierce market competition, social needs, market conditions vary from minute tominute, the development of competition to the world. More and more enterprisesrecognize that rely solely on internal operation can’t meet the diverse and rapidlychanging market demand, the enterprise must broaden their horizons, widespreadattention as an important means of dynamic alliance as the integration of resourceshas caused the industry.Dynamic alliance is a kind of integrated with core competenceas the form, collaboration, sharing of risk and revenue sharing enterprise allianceamong enterprises, it emphasizes to establish a kind of both competition andcooperation "win-win" relationship, through the integration of different enterprisecore competencies, the alliance can better cope with the rapidly changing globalcompetition in a buyer’s market, to meet the diverse needs of customers, providingpersonalized service.With the development of supply chain management developmentand logistics market, integrated logistics services, customer demand for logisticsactivities are more and more inclined to include transportation, warehousing,distribution and other one-stop.Modern logistics adopts organization set procurement, transportation,warehousing, distribution, packaging, distribution, agency and sales link as a whole;the logistics service series, organization network, fast response, functional integration,market, information computerization, operation standardization, the target system andthe modernization of means.In order to make the enterprises can successfully useenterprise dynamic alliance theory, a better implementation of China’s logisticsindustry forward and grow, we must understand the current situation of thedevelopment of logistics industry in our country thoroughly, on this basis that becauseof China’s logistics industry is still in the preliminary stage of the operation, there areproblems and causes a series of economies of scale, transaction cost, logistics service ability and the face of foreign logistics enterprises in the competition, combined withChina’s logistics enterprise development present situation, combined with the logisticsdevelopment of the United States, the European Union and Japan, summed up theadvanced implementation of dynamic alliance experience, mainly in strengtheninglogistics service system, information, logistics enterprises jointly operation. Focusingon the construction of the logistics enterprise’s dynamic alliance in the jointgovernance mode of management point of view, and the design of the construction ofthe logistics enterprise’s dynamic alliance under the flow chart of the commongovernance mode, combined with the logistics enterprise development presentsituation of our country, gives the specific policy recommendations.