Research On The Formation And Decision-making Of Strategic Alliance Among The Logistics Enterprises

The global economy develops and the logistics market in China has large potential. After the open of the logistics market, the entrance of many foreign logistics firms makes our logistics enterprises which are lack in the competence advantage in China face the challenge to survive. Companies start to compete companied with collaboration instead of the opposed competition. In order to enhance the compete power and survival in the changed environment, the alliance stratagem has become the insistent demand for logistics firms.The dissertation gives qualitative and quantitative research to the formation of alliance. At first, the dissertation introduces the development history and situation at present, the successful experience in the Europe and the Unite Station, the development situation of logistics firms in China at the same time. Secondly, it gives analysis to the affected factors to drive and restrict the formation of alliance. Thirdly, using the non-cooperation game theory "Cournot Model" and cooperation game theory, it analyzes the equilibrium profit and output under the different information situation, which also explains the rationality and possibility. Fourthly, combining with the formation stages, stratagem and operation process, the dissertation sets up a integrated concept model for the formation, gives analysis to certain key decisions-making such as the selection of partners and alliance pattern, the design of the organization structure and operation mechanism, all of which can help conduct the logistics firms to form the alliance.finally, the dissertation analyzes the problems and causes existing in the logistics firms in China, then, it gives some suggestions and countermeasures, which can conduct the government to cultivate the market environment, make policy to inspire the formation of alliance between the out and inner logistics enterprises.