Research On Marketing Strategy Of Time COSMO Project In HRT Group

It is the important tache for HRT Group to frame and actualize the Marketing Strategic.Time COSMO is an important program in estate. There is important realism meaning forHRT Group to frame and actualize the Marketing Strategic.The paper put forward the risedmarketing strategic for Time COSMO based on analysing the economic policy andcompetitional environmental, combinning the self-condition and SWOT results. That is thatconformity the self core preponderance, sinking the potential value and sale-place in TimeCOSMO, pushing the sale by high quality service and efficiency marketing communicationand realizing the target length by length. The paper analysis the demand of customer and fixon the teacher in high school, employee resident in Jingyue, the person to provide for theaged and investers. Sith, the paper put forward the marketing strategic orientation from threesides which are core saleplace, core-value and subject position.Based on the marketing strategic orientation, the paper brings into effect by planningthe strategies and draws the rate of progress. First, the product strategy include housing,SOHO, office building and the five star hotel; Second, setting down the price strategy is usedby forecast model which is supported by comparing the prices in marketing; Third, themarketing communication adopted small-media mostly, the masses media assistantly,effected by event markting, and carry through cluster marketing, node marketing and brandmarketing; Fourth, adopting the direct and indirect channels to sell the product by orgnaizinggroup purchase and exclusive agency. The paper marks off the selling period of time by thenode of construction, and work out the marketing communication strategy in every period oftime. It needs to set the organiise structure and equip the professional man, and advance thetechnic ensures by product and marketing, and prepare the finance ensures in implementingthe marketing strategy of Time COSMO.