Research On The Rural Tourism Industry Cluster Development In Shanxi Province

Along with the rapid development of social economy, people desire peace and wide space torelax themselves, and return to the tradition. Rural tourism is complied with the trend of rapiddevelopment. Development of rural tourism in Shanxi Province, not only can make full use of thetourism resources, which can change the traditional resource endowment advantages intocompetitive advantages, but can change the extensive economic growth mode of Shanxi under thebackground of low carbon economy development and resource depletion. It provides newopportunities to Shanxi economic development. Develop rural tourism industry of Shanxi Provincefrom the perspective of cluster development, it can promote the collaboration between enterprises,raise the competitiveness of the operators and form a brand effect. All of these play a huge role forthe sustainable development of Shanxi rural tourism. Therefore, from the perspective of cluster, thisarticle analysis the necessity and feasibility of rural tourism cluster development in Shanxi, and themain paths to realize the clustering development, expected to provide theoretical basis and thepractice method for clustering of rural tourism development in Shanxi Province.This article is divided into six parts:The first part, introduction mainly elaborated the research background and significance of thepaper and researches about the rural tourism and rural tourism cluster at home and abroad in thispaper, and presented briefly the research content, views, and the main research methods at the endof the chapter.The second part is the relevant basic theory. In the needs of article analysis, it mainlyintroduced the concept, characteristics, classification and mode of rural tourism and rural tourismcluster concept, constituent elements, impact factors, which laid a theoretical foundation for thefollowing.The third part, from the changes in the number of Shanxi rural tourism demonstration pilots,analyzes the current development situation in-depth, and on this basis, from the macro, meso, andmicro three aspects puts forward the problems existing in the development of rural tourism inShanxi Province.The fourth part, from the necessity and feasibility, argues the reasons of the rural tourismimplements in cluster in Shanxi Province. The first part, from the promotion of the competitivenessand innovation of the operators, creating regional brand and industry structure optimization, andsolving the problem of agriculture, rural areas and farmers, this paper expounds the necessity ofcluster development. The second part, from the essential characteristics of rural tourism, gathering momentum and resources advantage and policy support of Shanxi, explores the feasibility of clusterdevelopment in Shanxi.The fifth part is the study of the rural tourism cluster development path of Shanxi Province.This is the core part of the article. By dividing the cluster development into initial, enhancement,and formation three stages, it expounds the thinking of rural tourism cluster development and putsforward the single-core radiation, dual-core linkage and network three paths, which provides amodel for the whole rural tourism cluster development in Shanxi Province.The sixth part, from the macro, meso, and micro three levels, proposes the strategic choice topromote the development of rural tourism cluster of Shanxi Province.Finally, it is the conclusion and outlook.