Prospect Of Taobao Social B2C E-Commerce

Since1999, Chinese B2C Market has his first and important step. With ten yearsdevelopment on the logistics, the third party payment platform and the user onlineconsumption habits, the Chinese B2C e-commerce business has been gradually mature.By the end of2010,Chinese online shopping market transaction volume has reached461,000,000,000RMB just for just one year. Author believes that the rapidly developmenton Chinese online shopping market was caused by social network rising from2008.Because of the booming of social networking, B2C e-commerce business model ischanging to fit for them. Before Social Media born, The Supplier on B2C e-commercebusiness offer product and sales information through simply single one way path. Before2008, almost all B2C Website take the only one manner to advertise by putting Banneradvertisements on website. However, With the Booming of Social Network, the Supplieron B2C is accustomed to issue sales event and activity through the Social Network, whichcan help Suppliers avoid price competition, improve branding reputation and eventuallyimprove sales.This paper focuses on the Chinese social network B2C electronic commerce trendfrom2008.By contrast, Social network B2C has business model evolution and salesmanner evolution. In Below chapter, this paper will investigate current situation about B2Cmarket and then analyze trend of Social network B2C business and get the suggestion andconclusion.