Research On E-commerce Marketing Model Building Based On Social Media

Traditional e-commerce homogeneity makes the enterprise unable to provide targeted services,lead to serious homogeneity of enterprise e-commerce marketing model and many problems:lack of evaluation system,the limited applicable scope and accept group,two much planning,packaging so that frequent speculation,poor controllability. At the same time,e-commerce enterprises pay more and more attention to the market and network marketing,especially in social media marketing,but more is currently follow suit. In this situation,how to continue to follow up,innovate the e-commerce marketing model in the social media environment is the inevitable choice of enterprise in the new era,so this paper does some research on e-commerce marketing model buildings based on social media.Innovation of this paper is as follow,first of all,the paper revealed primarily the e-commerce marketing model based on social media,systemically analyzes the existing e-commerce marketing model based on social media;Secondly,the paper revealed primarily the elements and operation mechanism of e-commerce marketing model based on social media;Finally,the paper built primarily the evaluation framework of e-commerce marketing model based on social media,and put forward the possible optimization countermeasures.The full text is divided into five chapters,the content is as follows:The first chapter elaborated research background and significance of the paper,the related research status,research goal,research content,research methods,research idea,research difficult point,innovation and organizational structure of the paper.The second chapter elaborated the related theory and technology of electronic commerce marketing model based on social media from three aspects of the social media,e-commerce marketing model and social marketing,analyzes the social media's influence to e-commerce marketing model.The third chapter constructs the e-commerce marketing model based on social media,include design principle,design idea,building strategies and key points,operation mechanism and so on.The fourth chapter analyzed the existing e-commerce marketing model based on social media, put forward the evaluation framework and possible optimization countermeasures of the e-commerce marketing model based on social media.The fifth chapter summarizes the research work completed,prospect the next research.