Export Enterprises To Cope With The Strategy Research On The Appreciation Of The Rmb

Foreign trade is very important impetus to develop our economy prosperously.In recent years，the global economy is in the downlink period by the financial crisisof2008. Chinese economy has been focused by the countries all over the world causeof its healthy and stable development. At the same time，the Chinese governmentaccelerate the economic reformation process. Since the the exchange rate reform in2005，the central bank announced the abolition of the originally pegged currencypolicy，began to implement a managed floating exchange rate regime based onmarket supply and demand with reference to a series of sub-currencies，the RMBexchange rate is steadily-climb. With the pressure on the revaluation ofccurrency，especially exports to the cost of production and rising profit margins compressed. Thedouble-shock of anti-dumping，anti-monopoly and other trade barriers limit makesthe survival and development of a corporate more harder.Literature and previous studies are based on models to explain the exchange rateaffects the import and export prices, domestic prices. The Countermeasure research of the pressure on foreign trade enterprise for currency appreciation are concentrated inthe small foreign trade enterprises financing difficulties on this issue.The dissertationresearches on exchange rate and exchange rate fluctuations theory to comprehend theprocess of price transmission with the exchage rate fluctuations. You will read a detailed analysis of the exchange rate fluctuations affects on export company and export pirce. I will analysis the fluctuations of exchange rate affects the import and export company on the premise of mechanism the effect of exchange rate fluctuations. Accordingly to this paper I will propose some suggestion on this. This paper is based on atheoretical model of Michael Porter’s Five Forces Model and the value chain.According to the export enterprise circumstance and peculiarity，it analyzes risk ofexchange rate fluctuations on the external business environment as well as internalbusiness. You will read some suggestions on financial derivatives，strategic tools andfinancing tools in this article.