A Bank Retail Business Development Strategy Study

A bank was established in1996,"people bank" and "community bank" play the main retail brand, combined with its own development characteristics and local advantages to continue new product development and technological innovation, and a long time to fight the cross-regionaldiversified, the advanced capital listed joint-stock commercial banks as the goal.As China’s financial markets continue to improve, intensifying competition between China’s commercial banks, Bank A only rely on an effective way to carry out a strategic transformation to rooted based on our vast financial markets.On product innovation, small and medium-sized commercial bank’s retail business products to initiative innovation to capture the market, the lack of effective and innovative mechanisms still remain in a state of passive follow. Retail business innovation are generally spontaneous, sporadic, scattered, or even useless, there is no comprehensive, continuous innovation plan. Despite the small and medium-sized joint-stock banks in recent years in the application of information technology, a substantial increase in the level of information technology to effectively support the development of the retail business, but the IT update rate in the retail business is still relatively slow construction of the electronic channels is not perfect, the product The technical content is lower. To build the market, there is a wide gap between the information, knowledge. Marketing, many small and medium-sized joint-stock banks in retail business marketing has just started to develop, mainly to sell products is still in the initial stage, the marketing activities of some banks do not have a stable marketing team, and the lack of a planned, systematic, this also affect the expansion of the scale of the business.In this paper, the main line of development of retail business in Bank A description of the status quo through the comparative analysis method, based on the characteristics of the development of the retail business of the domestic and foreign commercial banks, and survey analysis and data analysis to identify constraints A retail banking business advantagedisadvantage, recognizing the potential threat, combined with opportunities for development to proposed development Goals and depict a vision of the future growth. On this basis, from a macro-scale level, the government level as well as micro customer level, the level of service fully studied A bank retail business development strategy.After nearly four years of growth, Bank A retail business achieved good results, until the end of2012, Bank A balance of savings deposits exceeded200billion mark. Development in recent years, A bank, whether from the product, the balance of intermediate business or management level have a significant upgrade and change.A bank’s short-term goal is to market, and the rapid development of the retail business of the Bank A is the prerequisite to achieve this goal. Therefore, to study the development of A Bank retail business imperative.