Research On Product Development Strategy Of GF Guarantee Company

After twenty years of development,our guarantee industry is more and more mature.Industry competition is increasingly fierce.The customers have more and morerequirements.All of these made a problem which constraints the development of GFGuarantee Corporation.As a member of the industry,there some problems with GFcompany. The object of this research is the product-strategy of GF company.Based on therelated theorys and the situation of itself,we hope there is a product-strategy which meetsthe company can be made. This strategy can improve its products and ultimately havecompetitive advantage in the industry.There is theory of product life cycle, product differentiation, new product exploitationand brand.Based on these theories and the product situation now,we fand the direction ofproduct-strategy that is based on the differentiation strategy, and to take into account bothnew product development and brand construction. Is is finally proposed some guaranteeconditions, such as the policy support, hish value from management, the construction ofinformation system, etc, which are guarantee conditions for implementation ofproduct-strategy.At last, I hope that through these product-strategy formulation and implementation tomake GF company be the dominate one in the fierce market competition.