Research On The Competitive Strategy Of Product Differentiation Of S Group

With the change of economic situation,the competitive environment that enterprises face is also constantly changing.In order to keep invincible in the changing competitive environment,the implementation of product differentiation strategy is an important means of survival of enterprises,enterprises in the changing environment can win the key.Therefore,the choice of suitable product differentiation strategy model,the enterprise itself has a crucial role in the development.S Group is the world's leading manufacturer of watches,the success of the product differentiation strategy,so that over the years in the watch market share only increased,won the majority of consumers.Firstly,it expatiates the background,main purpose and the implication,as well as domestic and foreign scholars on the differentiation strategy research literature review,differentiation strategy and product differentiation strategy;Secondly,it analyzes the forming mechanism of the product differentiation strategy of S group,mainly analyzes the concept of the whole product,the concept and type of the product differentiation,the source analysis of S group's product differentiation strategy,the comparative advantage analysis of the product differentiation;Then,according to the actual situation of the product differentiation strategy implemented by S Group,based on the Hotelling model,the paper analyzes the tendencies in differentiated strategic positioning,establishes the differentiated strategic integration model and the refined product differentiation strategy integration respectively;Finally,according to the above analysis,summarize the implementation of S group's differentiation strategy,and the inspiration to other enterprises,draw the conclusion,and analyze the shortcomings of this paper,draw the research shortcomings and research prospects.This article mainly uses qualitative and quantitative research methods,aims to provide a reference for enterprises in China's product differentiation strategy for the integration of ideas for the production and development of enterprises to provide strategic reference.