Research On Development Strategy Of H Guarantee Company

Since the international financial crisis in 2008,China's small and micro enterprises to survive the pressure suddenly increased,to alleviate the problem of financing small and micro enterprises,the central increased financing for small and micro enterprises supporting services sector policy support,issued a series of purpose policy measures to encourage and nurture the industry to accelerate the development of secured financing.Landing implementation of these policies,so that the financing guarantee institutions to grow quickly and smoothly running industry as a whole,have been expanding,influence continued to improve.However,the financing guarantee industry also means great opportunities for development of fierce competition,especially for policy financing guarantee institutions,should pay attention to their own advantages,scientific development and effective implementation of development strategies in a rapidly changing market competition,in order to truly a path of sustainable development..In this paper,H Guarantee Corporation in Heilongjiang province in financing guarantee industry as the research object,closely combined with the relevant national policies and regulations,system analysis of the company's internal and external environment,points out the main problems hindering the further development of the company,has been clear about the company development is faced with opportunities and challenges as well as its existence superiority and the inferiority,constructed H the Guarantee Corporation's strategic development system,puts forward the development strategy of the company--the brand development strategy,diversification strategy,information development strategy,regional development strategy for the company to become,has pointed out the direction of first-class financing guarantee institutions strong competitiveness.In this paper,the development strategy of Guarantee Corporation from around H,continued to optimize the system process,perfect control mechanism system,strengthening human resource management,raise the level of information management,promote the five aspects of enterprise culture construction provides guarantee measures for implementation of the strategy of company development,provide a scientific guarantee for sustainable development of the company.