The Study On The Marketing Strategy Of Fast Moving Consumer Goods Industry

Contact FMCG industry characteristics typical Hengan Paper for example, to studythe marketing strategy of the fast moving consumer goods industry. Marketingenvironment by analyzing of Hengan Paper current situation and the main problemsof their analysis, the empirical analysis of the formulation of marketing strategy, andthen come to the revelation of the marketing strategy of the fast moving consumergoods industry, and ultimately the marketing strategies of fast moving consumergoods industry conclusion and outlook. The main contents are as follows:The first part, Introduction. Background elaborate thesis topics, the purpose andsignificance of the research ideas as well as research and marketing strategy at homeand abroad were reviewed, and contact the fast moving consumer goods and caseenterprises.The second part, the marketing strategy of the theory. Analysis of marketingstrategies related concepts and analysis of the development of the focus of themarketing mix strategy, the theoretical basis for Hengan Paper marketing strategiesempirical.The third part, Hengan Paper status and problems. Marketing status of HenganPaper introduced, and the summary of the problems in the marketing status of HenganPaper, and then get more specific image about the fast moving consumer goodsindustryThe fourth part, Hengan Paper marketing environment. In this section, the use ofthe method of SWOT and Porter’s five forces to make model analysis of HenganPaper marketing environment, and make a summary; In-depth understanding of theenvironment of Hengan Paper.The fifth part, Hengan Paper marketing mix strategy. Through the analysis of themarketing environment to make it more viable and efficient for Hengan Paper.andbase on the link between Heng Paper and fast moving consumer goods to get revelation of the marketing strategy for fast moving consumer goods.The sixth part, Conclusion and Outlook. According to the text in the summary ofthe marketing strategy of the fast moving consumer goods industry, and look forwardto the future research needs in the depth direction.I believe that the marketing strategy can play a reference role for the fast movingconsumer goods industry.