| Huawei Device is one of four business groups in Huawei Technologies Co., Ltd., it plays a decisive role in the development of the Chinese mobile phone market. With the rapid development of China’s mobile broadband technology and mobile communications industry and the broad market prospects, China has become one of the global mobile phone manufacturers and the most competitive mobile phone market. China’s domestic mobile phone enterprises are at a disadvantage in competition with multinational mobile phone giant. How to change the unfavorable situation? How to obtain and maintain a competitive advantage in the competition? Those problems are the main problem of China’s mobile phone industry facing. Based on the background, this thesis studies the development strategy of Huawei device Company in China. Firstly the thesis reviews systematically the strategic management theory in the20th century as well as classic strategic management analysis tools. Then with the PEST analysis, five forces analysis, value chain analysis, the4P analysis and SWOT analysis, the thesis analyses the company’s development strategy of Huawei device analysis and research the internal and external strengths and disadvantage as well as opportunities and challenges in the development of Huawei device Company. Finally, based on the background of China’s mobile phone industry-Huawei Device Co., the thesis analyzes Huawei device company’s overall strategy, competitive strategy and functional strategies and the strategic development and strategic transformation facing challenges by the strategic management theory and analysis methods. Analysis of the existing problems and causes of Huawei device Company, the thesis also provide a reference to the development of other mobile phone manufacturers in China, and enrich the development strategy of China’s high-tech enterprises in the same time. |
