The Opportunities And Challenges Of Making Imc’s Media Strategy In Chinese Internet Of Things Era

As the IOT era of China will come soon, this huge web which contacts people and things, physical world and virtual world, will finally make a great contribution to the IMC’s (Integrated Marketing Communication) action. On the other hand, since IOT contains all the characters of media, it will bring challenges and opportunities to IMC’s making media strategy step.Although there is few achievements made in the field of possible affections to the IMC’s media strategy by IOT, this dissertation tries to made out the opportunities and challenges created by IOT through analyzing the existing theories and innovative examples of IMC.