The Study Of Lanzhou Urban Development And Investment Co,.Ltd’s Development Strategy In Transition

Through the development for many years,Lanzhou Urban Development And Investment Co,. Ltd has became a enterprise which is Involved in the field extensively and develops very quickly.I t contributes to promoting the process of urbanization of Lanzhou.with the continuous adjustment of national macroscopical strategy, Lanzhou Urban Development And Investment Co,.Ltd is facin g the new opportunity and challenge.To adapt the changing situation,it is necessary to adjust the d evelopment strategy which realizes the development mode of the position of diversified,operating of scale,business of section and management of group gradually. Taking Lanzhou Urban Development And Investment Co,.Ltd as research objectis,the article anal yzes the present opportunities,threat,strengths,weaknesses and Competitive Profile from the three aspects of the external environment, internal environment, competition in the industry environme nt combining with the current situation of national Urban Development And Investment,which is assessed with EFE,IFE and CPM.On the basis above,the article formulates the development strategy of Lanzhou Urban Devel opment And Investment Co,.Ltd with the analysis tools such as SWOT,SPACE and so on. The opt imal strategy plan was established using QSPM.In the end,the author puts forward the guarantee measures for implementation of the strategy.Through this study,Strategic objectives and focus was re-confirmed,which provides a strong guarantee for the transformation and development of the company.