Tmt’s Attention Distribution And Firms’ International Strategy Choice

Attetion is a type of source limited.and everybody or organization can’t pay their attention to every aspect of one topic equally. Based on this, Ocasio put forward the conception of enterprise’s attention based view, it put like this:attention actually is a process of noticing, encoding, interpreting,and focusing of time and effort by organizational decision-makers on both issues and answers. According to the attention based view, what decision makers do depends on how they distribute their attention, and the difference of their attention distribution leads to different strategic decisions.Recently years, more and more Chinese companies choose to go abroad to explore more market share. So it’s meaningful to explore this fact. And this research is dedicated to interpretating the relationship between the TMT’s attention distribution and enterprise’s international strategy choice, firstly, this paper classify the international strategy into three types: Organic international expansion strategy, strategy, Merge&Acquisation and OEM or Joint&Venture strategy,then this paper put forward the three aspects that determines the international strategy choice, including eight means in details. Also this paper takes three examples, Huawei, Lenovo and Galanz to stand these three different international strategies. The following, we collect text data about these companies as much as possible. And at last,we conduct an automated text analysis on the materials we collected. In the process, we use the frequency of the sentences containing key words to measure TMT’s attention.The result shows:(1) Different situation determines the contents TMT pay attention to, and leads to the change of their attention. TMT would pay attention to all means related to technology seeking and brand building. It’s the same in the foreign market positioning.(2) the extent difference of TMT’s attention pay leads to the choice of international strategy choice. The more attention TMT pay to independent research and development, building self-owned brand, and target market on mature market, it’s more likely to choose organic international expansion strategy; The more attention TMT pay to buying advanced technology, purchasing the famous foreign brand and target foreign market on mature market, it’s more likely to choose M&A international strategy. The more attention they pay to technology cooperation, utilizing partener’s brand and target market more on developing market, it’s more likely to choose OEM or J&V strategy.