The Research On The Internet Marketing Of The Used Semiconductor Equipment

Semiconductor manufacturing is a high technology industry. Every country aroundthe world is developing this industry so aggressively. Regarding to the massiveinvestment in fix assets, especially the manufacturing equipment, more and morecompany was consider to purchasing used equipment. The supply chain of usedequipment became more intergraded.AG Semiconductor corporate is one of the largest suppliers of used equipmentaround the world, it have great experience of develop market in western country, butfacing problem in China market, their marketing strategy needs to be adjusted.Internet marketing is a new marketing method that developed recently, it becomemore and more popular. Compare with the tradition marketing method, it have theadvantage of fast respond and low cost. It becomes a hot spot of how to introduce theinternet marketing to the existing marketing strategy, and enlarge the sales revenue. Thispaper is aim to help AG semiconductor corporate take the advantage of internetmarketing through the analysis of used equipment market and the marketing strategyitself, define the specific internet marking approach like how to create the company website, how start with the micro blog sales, email sales and ladder of search engine, andhow to make use of industry information web.