Direct Marketing Research Of Perfect (China) Co., Ltd.

With further regularization on the Chinese direct-selling market, many domestic companies bullish on the huge Chinese direct selling market and set up factories in China for direct selling one after another. As a result, it forms into the market structure that many direct selling companies and market tools have competition and common prosperity with harmonious and multi-culture. Therefore, having in-depth and systematic research on the marketing channel and the unique channel model of direct selling, especially on the direct selling of the representative enterprises, will play a guiding significance to the reality. For this reason, the paper will research on the model of direct selling which Perfect China Co., has adopted over the development of Chinese direct selling business. At the same time, it analyzes its existing problems and combines with the reality to put forward some advice towards the direct selling model of Perfect China Co., Ltd for the sake of standardize the model of the direct selling companies after making legislation for the direct sales, which will provide the theoretical reference to help consumers improve direct shopping experience, etc.Firstly, this paper gives an overview about the origin and the development of direct marketing, which is aimed at the market environment of Perfect China Co., Ltd. It has been studied from different aspects, such as natural environment, economic environment, technical environment, social cultural environment, policy and legislation environment and competitive environmentSecondly, it identifies the predominance and deficiency of the direct-sales model in Perfect China Co., Ltd. According to the present situation of Perfect China Co., Ltd, it points out the existing problems between the direct-sales model and laws and regulations, authorized store and direct sales personnel. Last but not least, Based on the positives and negatives of the direct selling model of the Perfect China Co., Ltd, this paper puts forward the improvement of the organizational structure according to the marketing environment and reality that the Perfect China Co., Ltd is confronted with. Meanwhile, some improvement strategies are proposed in aspects of adding flagship stores, promoting family experiencing centre and introducing electronic business.