The Research On The Situation And Development Of Direct-selling In China

"The prohibition of marketing regulations" and "Direct Marketing Management Ordinance" was promulgated to make direct sales in China has changed the kind of direct foreign concept, together with payment of the direct sales team, such as restrictions on the distribution of bonuses to direct sales in China under the given conditions more content and color. Direct competition is the cooperation of the marketing mix of innovation, can be a very good job in China to alleviate pressure and promote good circulation of products, but a multi-level direct sales model and team cancellation rate, so that China's direct selling enterprises are facing great risks . From Amway, Avon and TIENS sales can be very clear understanding of the process of transformation, each enterprise has paid a great price, look for models for their own marketing.This paper introduces the direct marketing industry in our country, "the prohibition of marketing regulations" and "Direct Marketing Management Ordinance" after the enactment of China's status quo of China's direct selling business direct marketing trends, Chihpen trends, international trends, E M & A trends and trends. Come to my direct marketing industry is faced with a license application, the operation of the market challenges and so on.The thesis through analyzing the definition of direct selling, combine the global development of direct selling and its history in China, get the result as followed: As a dividing sale system, direct selling has existed for more than half century. After China join WTO, the direct selling will become the important part of our economical system. The government should solve the problem in its development and find a right position for it.