The Research Of Development Countermeasures For Gobon Beautiful House Building Materials Stores

As the important circulation market strength, home building materials markets make great contributions to the supply and marketing of our country building materials household products. Although some home building materials markets has emerged for more than ten years, most of the household building materials retail enterprises are still in the development stage and are far from mature. There are a lot of problems. In today’s such a market environment, our country’s household building materials circulation industry and home building materials markets are faced with more complex business environment. In such an environment, such as how home building materials markets understanding industry characteristics and development trend, how home building materials markets to find and to use a suitable actual development pattern and so on, they have become the important issues of concern.This paper first describes strategic management theories of the enterprise and reviews of foreign and domestic, these theoretical analysis have provided the powerful basis for followed practical problem’s solution and research. Then the status characteristics of the home furnishing building materials circulation industry are described, and a full analysis of the external environment to building materials home furnishing industry are analyzed. The next presentation is a detailed analysis of the development trend of domestic and foreign building materials home furnishing industry. Then the case analysis of Gobon Beautiful House Building Materials Stores, its development status and the advantages and disadvantages of characteristics are analyzed, and the main problems and causes mining depth Gobon Beautiful House Building Materials Stores abroad at present in the premise of serious investigation and study also are analyzed. Finally, aiming at the existing problems and causes, with one corresponding measures, the paper put forward countermeasures rationalization for the establishment and implementation of Gobon Beautiful House Building Materials Stores development strategy, providing guidance and advice to store state beauty home furnishing building materials for the sustainable and healthy development, to cope with the increasingly fierce market competition.Hoping that through this paper, it can provide some help for the Gobon Beautiful House Building Materials Stores standardized operation and healthy development. At the same time, it also provides some reference for the development of innovation to domestic similar building materials home furnishing stores.