A Home Study E-commerce Marketing Chain Stores

With the continuous development of our national economy, home consumer market growing rapidly, while the integration of the world economy for the development of China’s domestic industry to provide new opportunities. Many domestic enterprises have launched e-commerce platform, with efficient and convenient e-commerce platform to provide consumers a new shopping experience, but also significantly broadens the coverage of home business enterprise. A home business is mainly engaged in high-end home appliances sales, after years of careful management, has become the leader in the field. To further expand the scope of business areas, A home business set up e-commerce platform, hoping to maintain a stable customer base in the emerging field of electronic commerce to enhance the corporate brand market influence, enhance the economic efficiency of enterprises. However, with the domestic industry, e-commerce competitive pressures continue to increase, A home business is also growing recognition of the need to find a new breakthrough, e-commerce marketing strategies to enhance the importance and urgency.Firstly, in-depth analysis of China’s domestic industry market conditions, and characteristics of the traditional marketing model of e-commerce marketing model was analyzed and compared to find out the traditional marketing model of the existing problems, as well as e-commerce marketing mode during operation encountered obstacles. Secondly, the paper A home business is facing competition in the industry to analyze the situation, to A household enterprises to develop e-commerce business issues facing in-depth analysis, and then propose specific programs to improve the marketing mode. A home business should maintain its core competitive advantage in the traditional business areas, while actively expanding e-commerce business, will both organic unity, thereby expanding the business scale enterprises. To expand the brand influence, achieve new development, A company must be combined with specific marketing strategies, to e-commerce brand extension.Research papers not only for the further development of enterprises to provide a home A feasibility of the proposal, while trying for a new field of home business and e-commerce combined with the open road, we hope to promote the traditional marketing model of e-commerce, and promote the overall home business healthy and rapid development, has practical significance can learn。...